I always like the number 3. 3 goals, 3 ground-rules, 3 action items, 3 options... I find it easier to deal with a list of 3 of anything. Any list longer than 3, I lose interests. In the spirit of 3, I asked myself, if I had to choose only 3 triplets that I think are the most important to me as an entrepreneur, what would those be? So, here they are and why, in no particular order.
Just do it. The famous Nike tag line. It captures the timeless essences of entrepreneurship. The fundamental difference between success and failure. We need to start somewhere. Without the beginning, there is no being. We will make mistakes. We will fail. But we will know that we tried, which is lot better than then living with "what ifs." Kevin Dewalt, summed it up nicely on his blog and I quote,
Entrepreneurship tests us like few things in life. Jobs are trivially easy in comparison. Capital markets have a brutal way of exposing our own personal flaws in blinding bright neon signs before our eyes – frank feedback you just can’t get any other way
Build, measure, learn. The essence of "Lean Startup." If we can take the leap of faith, now we have this growing body of shared experiences about how to go about doing a startup that would give us the greatest chance of success.
Support customers maniacally. This is our ultimate goal. Anything else we do are means to this end. I recently stumbled on a post by the guys over at Scout. I could not agree more with them that we have an unfair advantage over larger incumbents when it comes to customer support. It really is easy for us to be very responsive to our customers' needs. It opens up the door to connect with our customers at a personal level like nothing else can. What can be better than this for "customer development."
What's yours and why?